2 x Yoga Business Mastermind

Barcelona, Spain | w/Lucas Rockwood & Other Yoga Misfits

14, 15, 16 & 17 December 2016 | Barcelona Spain


Only 12 4 Spots Available*
(*when it’s full, it’s full)

DAY 1: Operation "Attract New Clients"
New clients are the lifeblood of any yoga business, so we'll focus our first day exclusively on creative and cost-effective ways to attract clients to your business, your website, and your yoga classes (depending on your goals). We'll deep dive into what's working right now in my yoga group, in my extended network of clients, and we'll figure out which strategies you can implement in your business. Current hot topics include: Facebook Live video, Instagram local ads, video on Instagram, text message marketing, email list building boxes, promo swaps and much much more. This is a zero theory, 100% real-life tools that are working right now.

DAY 2: Community, Community, Community
Yoga business is all about community, so we'll spend day two focused on nurturing and growing your tribe through email, Facebook, Instagram, and Youtube. Over the years I've gone from having fulltime social media staff to having nobody managing it at all right now—and yet we're growing faster than ever. Why? Things change so fast with communities, and right now, authenticity and personal touch trumps everything else. For people with a real message (aka real teachers), it's getting easier and easier to cut through the noise, and you'll craft a simple and actionable plan to do just that.

DAY 3: Pricing, Programming & Promotions
The biggest mistake that I see with yoga entrepreneurs is they get everything right but then screw up their pricing. It's not uncommon to find a business setup where if everything goes perfectly, the business will fail because no one bothered to open an Excel spreadsheet and actually run the numbers. Numbers and yoga are usually thought of like oil and water—but ignore them at your own peril. The simple stuff often makes the biggest difference and when you get it right, it's win-win and can completely change your business.

DAY 4: Swimming in the Yoga "Think Tank"
If you thought you could come here and just sponge up other people's great ideas—you're right—but you also need to share your best thinking too. That's the deal. No spectators. Everyone comes to share. On day four, we all take turns sharing our biggest challenges and biggest successes from the past year so we can learn from each other and lift one another up. The yoga market is competitive and cutthroat. It's silly and counter-productive. My experience shows that there's more than enough to go around, so let's all share our best thinking and collectively raise the bar for everyone.

The Experience

I'm an intense person, and this will be an intense experience—so come prepared. Each morning, we'll kick things off with a monster yoga practice. Between sessions, we'll break for meals, talks and walks. We'll spend time in my studios, my office, my terrace, and my home. Don't make plans, just plan to be 100% "in" during our mastermind sessions, stay open to the experience as it unfolds, and you'll walk away inspired and with a plan of action.

Is This For You?

If you're expecting a business 101 course or a leisurely yoga-inspired tour of Barcelona, this is not the course for you. We're going to dive right into high-level thinking and 2x action plans right from day one. I'm not a tour guide, and I'm not interested in small thinking. My focus is on you getting the maximum learning and collaboration from this experience. So please be self-motivated, self-reliant, open, collaborative, and excited to share. Sound good so far? Then keep reading...

Daily Schedule

  • 07:30 - 09:00 am YOGABODY Flow Class (taught by me)
  • Breakfast Break
  • 11:30 - 1:30 pm Big Idea Session
  • Lunch Break
  • 3:30 - 5:30 pm Hands-On Work Sessions
  • 6:30 – 8:00 pm Excursion & Mastermind Talks
  • Dinner Break / Unofficial Meetups & Gatherings

If you have no business and no plan for a business, you'll be completely lost here. If you're planning to launch something (big) in 2017 but haven't started yet, then this is going to be just what you need. If you're already operating a business of some kind, you'll be among peers, and this 2x goal is not just talk—it's very real and we'll make a plan.
No, it's all about fundamental principles of yoga business: you and your community. This carries over into studio settings, ecommerce, social media, and in-person events. I've built my yoga career doing a bit of everything because business-wise, the exact same principles apply. If you want to run a great studio, that’s great. If you're setting up an ecommerce site or starting a yoga app, perfect. It's all relevant.
Yoga teachers, studio owners, yoga products people... we'll have Mastermind attendees from Spain, but mostly from other parts of the world. There are only 12 people allowed but we're expecting at least 4-5 countries represented.
No. There's nothing new under the sun. Come to collaborate and share, or best not to come at all.
Maybe. Are they involved in the business? Email me ([email protected]) and let's talk. This is a "no spectators" event, so I just want to make sure they're in for the full ride.
The information we'll cover on day one will more than 5x your investment in this event. If money is super tight for you right now, I totally understand, and maybe you should wait. But if you're just wondering about the return on your investment, you'll see a return in the first month. I'd encourage you to reach out to my past students and training course participants. I have a track record of success that will tell you more than I can here. It's not uncommon for my students to literally start generating new business and revenue before they even complete events with me. I've been doing this a long time. I have LOTS of tools and strategies that work.
No, we'll leave that up to you. We have great travel resources to make it easy. Barcelona offers everything from 1-star hostels on a budget to 5-star luxury accommodation. December is amazing with Christmas lights and the streets buzzing with life. You'll love it. You'll have no problems finding everything you need.

PHOTO: secret spot in Barcelona to watch the sunrise and "talk shop". I'll take you up here one morning during our Mastermind.

I want to keep this intimate, so I'm limiting the group to 12 people. That way we can all get to know each other well, sit at the same table, and truly collaborate.

This year is my 10th year in business, and when I think back to all the major breakthroughs... each and every time it happened right after meetings like this with people in the same industry. Sometimes the changes you need to make are 180-degree shifts; but often, it's the 10% course corrections you make in your business that result in 2x growth.

Thanks for your interest, if you have any questions, just let me know... and I very much hope you can join me in Barcelona.

Let's double it,


p.s. I've intentionally limited this to 12 people (no exceptions). Some of my private coaching clients already snatched up a few spots as soon as I announced this, so if you're interested, please do book now.

2x Yoga Business Mastermind

14, 15, 16 & 17 December 2016 | Barcelona Spain


Price: $895 USD

Only 12 4 Spots Available*
*when it’s full, it’s full

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