Are you a yoga teacher that wants to turn your passion into a financially stable career? Have you calculated your earning potential but can’t figure out how to achieve your goals unless you come up with a new plan? If so, there’s a very good chance I can help you. Here are the top benefits reported by students enrolled in Yoga Business Mastery:
- Fix Your Head Trash – overcome your fear of business, stop underearning, and finally feel confident to charge what you’re worth. Yoga is a $37 billion industry. Why not you?
- Get the Gig – learn how to land interviews with studios, book retreats, find corporate clients, and cold pitch anyone you want. With my copy/paste templates, you’ll find so many opportunities that you’ll be able choose things based on what excites you most.
- Become an Expert – you’ll learn how to succeed through specialization. When you develop deep knowledge, you’ll stand out in your market and everything becomes easier. Generalists starve and experts excel. In this course, I’ll show you how focused teaching unlocks more opportunities than hours in the day. The best part is, most teachers already have unique skills and advantages, they simply need to leverage them.
- 2x Your Income w/ Pricing & Packages – most teachers can double their current income simply by using a better pricing and packaging strategy. This is not about sales tricks or marketing. Instead, we’ll create long-term, high value client relationships.
- Design Your Dream Life – in the old days, yoga studios were the gatekeepers and controlled teachers’ lives. No more. Today, smart teachers are in control and can create opportunities with or without studios. Live anywhere, teach students you want to work with, and build your teaching life on your own terms.
Before I share with you the details of the program, it’s important to understand… This is not about studio ownership. Studio ownership is not a good business model anymore.
This is not a course about influencer marketing or personal branding. Those are very limited opportunities, and they are not good options for most teachers. And this is not a course about creating or reselling physical products. Yoga Business Mastery is designed to take what you already do, teach great classes, and turn that service into a long-term, profitable career. This is the blueprint I wish I had back in 2003 when I quit my job and ventured out on my own for the first time.
CASE STUDY #1
Pam had been happily teaching drop-in yoga classes at several local studios for five years. She was very happy with her work but frustrated that her income had not grown much at all. I taught her about the concept of “energetic equity”, and she realized she had very large income opportunities waiting for her to simply make an offer. Within months, she filled a 65-person retreat and a local workshop series. Her income that year alone increased by more than 30%.
Did You Know…
Did you know… some yoga teachers travel the world and teach at health resorts? And some even get their accommodation, food, and travel paid for by their employers.
Did you know… yoga studios are desperate for workshops because almost no teachers are offering them? (I’ve owned and operated studios since 2003, really, no one is doing this)
Did you know… corporate clients, schools, and elder care facilities are actively hiring yoga teachers – but most yoga teachers know about this opportunity?
Did you know… yoga teachers are using travel sites like Airbnb to book hundreds of private clients per year with a marketing cost of $0?
Did you know… there are some yoga teachers on Instagram with private accounts that students pay to follow. The teacher uses this account to share video classes like an online studio!
Did you know… since the pandemic, 1000s of teachers have moved online teaching from Zoom in their living room and are now able to connect with extremely niche groups around the world?
PHOTO: me teaching in 2005, happy but broke. No health insurance, no real stability in life. It was fun at 26 years old, but I needed to grow up.
I Was the Quintessential Yoga Bum
I started as a quintessential yoga bum with a backpack, a guitar, and a pair of flip flops. I was so broke, I couldn’t even afford health insurance. All my possessions fit in one bag, and I used a cheap, Nokia brick phone with a pay-as-you-go SIM card for years.
There’s nothing wrong with being poor, it certainly makes you resourceful and resilient; but as time goes on, it limits your options. Money can expand your personality and allow you to fully express your best self, but a lack of money can force you to contract, put your chin down, and live a reserved life.
When you’re living week-to-week like I was, you cannot think about building a family, buying a home, or settling down. Financial insecurity trickles into all aspects of life, and before you know it, you’re making decisions based on fear and uncertainty more than passion and purpose.
Yoga teachers often tell me that “money doesn’t matter.” If you have money, that’s true, money doesn’t matter. But my third year as a yoga teacher, I had a toothache and needed to go to the dentist. I had less than $100 in my bank account at the time, and at times like those, believe me, money matters. When I became a father in my late 20s and had no idea how I’d pay for daycare and medical bills, again, money suddenly mattered a whole lot.
If you’re fortunate enough to have inherited money or are independently wealthy, I probably can’t help you. Yoga Business Mastery is designed for independent yoga teachers who are on this journey alone and need help turning their passion into a long-term profession. I’ll guide you step-by-step over the course of 12 days through mindset, strategy, and real-world tactics needed for you to be successful.
Is this Right for Me?
When I first started teaching yoga, everyone had an opinion about my career. Some people told me to teach workshops, others said I needed to franchise a studio, and most people told me it just wasn’t going to work long term.
The wrong advice can set you on a path of failure and frustration, and worse, it could even put you off teaching altogether. If you’re hesitating right now, this is a good sign and it means you’re making careful decisions. With that in mind, let me share with you exactly who this program is designed for to see if it’s a fit for you.
- Are you a passionate yoga teacher feeling stuck with current income and long-term plans?
- Have you noticed that many teachers older than you are not making any more than you, and many are still living week-to-week?
- Are you a growth-oriented person who sees personal and professional development as a must in life?
- Are you someone interested in a career not just a paycheck?
- Have you always felt that the “go with the flow” business approach that most teacher believe in is a little immature and short sighted?
- Are things like health insurance, owning a home, retirement, and financial stability on your personal success checklist?
- Does it frustrate you to see yoga teachers less skilled than you earning more and impacting more students because they have better business skills?
- Are you willing to step outside your current (dis)comfort zone and learn new things? Put yourself out there? Break the mold?
If you answered “yes” to at least three of the questions above, this program is designed for you and might just be the biggest game changer over your professional career.
Here’s What You’ll Learn
DAY 1: Mindset Shift
Until you clean up your head trash about money, you’ll never make it. In this module, you’ll learn how to clear mental money blocks, define success on your own terms, and set yourself up for success.
DAY 2: Skills and Certifications
Determine the ideal balance between professional credentials and the real-world skills needed by high performance teachers. Almost everyone I work with already has the required skills to be successful, but every single teacher I work with also has areas they could develop that would give them a tremendous advantage in business.
DAY 3: Positioning for Success
The moment I started specializing as a yoga teacher, my per hour rate went up by 2-3x. Yours can too. I’ll show you how to identify your unique skills, abilities, and experiences to stand out in the marketplace. You’ll learn how to diversify your income and point yourself toward green light opportunities.
DAY 4: Yoga Business = You + Your Community
Forget about studio ownership, personal branding, or essential oil network marketing schemes… those are not good options. In the teaching business, there are only two assets: you and your community. Everything else is busy distraction or necessary admin work. Once you get focused on devoting time to building yourself up and building your community up, your bank balance will follow along for the ride.
DAY 5: Discover Your Ideal Client & Success
Your classes are unique, and not designed for everyone—and this is a strength not a weakness. Every teacher has a specific audience that they connect best with, and that’s where you need to focus all your time and energy. We’ll sketch out your ideal client, where they live, their age, background, and profile. Once you know who you are serving, what to offer them becomes simple and fun.
DAY 6: Teaching Opportunities Offline
There are over 30 million yoga students worldwide, and today, most of those students are practicing outside of yoga studios. This means you can find exciting opportunities in: schools, offices, eldercare facilities, parks, climbing gyms, cruise ships, music festivals, and more. Yoga studio gigs are still great, but they are just one piece of the puzzle. This is such an amazing way to connect with students anywhere and it allows you to be anywhere too
DAY 7: Teach Yoga Online
Online teaching opportunities have exploded, and while many teachers are initially skeptical, once you see how much flexibility it gives you (work anywhere!) and how many unique and niche classes you can offer, you’ll be forever a convert. Online classes are simple, scalable, profitable, and most importantly, they fill a real need for students.
DAY 8: Time Management for Success
Early on with my teaching, I fell into the trap of thinking that classes were “my work,” and once class was done, I’d go home and relax. This is not how you build a business. Teaching is a huge part of what you do, but you also need to manage time for community building, for your personal practice, for outreach and for developing new opportunities. You’ll learn how to devote daily time for you and your community to make daily deposits into the growth of your business.
DAY 9: Pricing & Packaging
Most of my students can 2x their income simply by changing their pricing model. Price is a huge part of the decision-making process for anything, and with yoga, pricing is even more important because no one needs just one class. They need a program. In this module, you’ll learn how a simple repositioning of what you’re already doing to earn more and serve your students better.
DAY 10: Your Online Profile
Don’t be that yoga teacher whose Instagram feed is filled with drunken party photos. It’s just not professional, and these things matter. Your students and potential employers will Google Search your name, so you need to invest some time and energy into presenting yourself as the professional you are. Following my checklist, you’ll have this done in an hour, and I’ll also help you gather collect 5-star reviews that will live online to add to your credibility. This is not difficult, but it’s vitally important that you look the part for success.
DAY 11: Get the Gig
My typical student gets 10-20% response rate to their cold pitch emails for classes, workshops, and even traveling teaching gigs. How is this possible? I’ve personally hired over 150 teachers, so I know exactly how to get the attention and the response of your future employers and partners. Better still, you can use my copy/paste templates, and you’ll be amazed how quickly the doors fly open.
DAY 12: Case Study + Launch
You’re no longer just a yoga teacher, you’re also a yoga business owner – so let’s launch this new venture officially! A case study is an amazing way to gain confidence, gather beta test group, collect real-life success stories, and to earn your first revenue. This simple strategy is a fun and low-pressure way to launch, and you’ll be so excited to get your program on its feet.
How it Works – Schedule & Planning
The YOGABODY Teachers College® is the leader in professional online education, and we treat every course with university-level rigor. Our programs are 100% practical. The course is live, online, and community based. You’ll be launching your business alongside a supportive peer group from around the world, and you’ll have answers to every single one of your questions as we go.
CLASS FORMAT :
- All classes are live (and recorded) hosted by Lucas Rockwood
- All Q&A session are live (and recorded) hosted by Lucas Rockwood
- Zoom (live classes)
- Telegram (live chat)
- eLearning Center – lifetime access to all course materials
DAILY SCHEDULE :
- Class Time*: 6 pm Spain time / 5 pm London / 12 pm EST / 9 am PST
- Live Class: 1hr followed by live Q&A**
- Daily Homework: 20-30 min
- Class Duration: 12 consecutive days
*Can’t make the live class? Replays will be available immediately **I answer every single question every single day
CASE STUDY #2
Jay taught private yoga and fitness classes for over two years, and he was doing well enough to support his lifestyle in New York City. His problem? He was living week-to-week. He had constant client cancellations, his schedule was pure chaos, and he often worked seven days a week simply because he didn’t know how what the future had in store. In my pricing and packaging module, Jay quickly learned how to bundle his offers to create a more affordable plan for his clients in exchange for longer commitments. Within 6 weeks, he’d pre-sold and pre-booked 6 months’ worth of work. With cash in the bank and a stable (and sane!) schedule, he could relax into his rewarding private practice of teaching without any more money stress.
Meet Your Trainer
I have owned four studios and taught in 7 countries. I have three kids, twenty-six employees, a 500+ episode podcast, a viral TEDx Talk, and a yoga props business. I’m a corporate wellness trainer with clients that include Facebook and Noom, and I have a day-to-day work life that I never knew was even possible when I first started out.
Through my training school, I’ve certified over 21,000 teachers, and I’ve excelled in business to the extent that not only do I run my own companies, I’m also a highly paid consultant for online and offline wellness business in four different countries.
I’m sharing this you so you not to brag, but just so you know that I’m teaching from a place of hard-earned expertise. I know the business of yoga as well as anyone alive today, and as a career teacher, I’m excited to share with you the essentials you need to go from zero to freedom quickly.