21-Day Private
Yoga Business Accelerator

Online Program: 12 November – 2 December, 2018

A turnkey system to earn a great income teaching private yoga classes

Register Now!

WANTED: Qualified yoga teachers looking to grow their income and their influence through private yoga. The program is taught by Lucas Rockwood, founder of YOGABODY, master trainer, studio owner, #1-rated podcast host, serial entrepreneur, and father of two.

Dear Yoga Teacher,

If you’re frustrated with where you are in terms of your teaching and earning potential, there is a very good chance I can help you kickstart your career in a whole new direction.

I’m not talking about studio ownership.

Ten years ago, my advice to ambitious yoga instructors was to open a studio. Today, studio ownership is usually last on my list of recommendations and private yoga teaching is number one.

Here’s what’s happened.

The yoga market exploded at the same time that on-demand services, such as Uber and Airbnb, became household names. The ‘sharing economy’ has changed the game for yoga teachers, and it’s now fast and easy to start teaching in your home, in your students’ homes, rented facilities, or outdoors.

Here’s why a private yoga business is a great choice.

With a private yoga teaching business, you can get started today at almost no cost. You don’t need any fancy marketing, and your hourly rate will be three times what you’d make teaching normal classes. Plus, you get paid in advance! An average studio needs 300 members just to survive, but with a private teaching business, you just need 10 to 15 clients—an easily attainable goal in most cities. However, if you’ve never taught or sold private yoga before, you probably need some guidance. That’s why I created this 21-Day Private Yoga Business Accelerator.

Top 5 Reason to Teach Private Yoga

#1. Freedom. When you work for yourself, you decide when, where, and with whom you work. It’s an amazing feeling to be in control of your own destiny, and with private teaching, that’s totally doable.

#2. Triple your hourly rate. Most private yoga teachers earn two to three times more for privates than they would for similar group classes. On-demand services are booming all over the world and students are actively hiring private yoga teachers. It’s a huge opportunity and the perfect time to get started.

#3. Zero cost to start. A typical yoga studio costs $250K (or more) just to open the doors. That’s a huge risk, and it can take years to break even. With a private yoga business, you can start tomorrow for little to no money.

#4. Get paid in advance. With privates, you charge your clients at the beginning of the month instead of the end. This dramatically changes your financial life from day one.

#5. Focus on teaching. When you own a studio, your life revolves around HR, accounting, membership, schedules, and customer service. Most studio owners spend 10 percent of their time teaching and 90 percent of their time on operations. With a private yoga business, it’s flipped, so you can spend 90 percent of your time teaching and just 10 percent on business.

My ‘Teach ‘Til You Drop’ Story

I started teaching yoga in 2003, and for awhile I was dead broke. I made less money teaching yoga than I’d made working at Starbucks when I was a teenager—not good. My solution? I started teaching more, and more, and more.

First, it was five to seven classes per week, which was great for my lifestyle, but I could barely survive financially. Within months, I’d bumped up my schedule to 15 to 18 classes per week and financially, things became manageable. Eventually, I maxed out at 18 to 21 classes per week to meet my financial needs. I was teaching six days per week, three to four classes per day, and I was exhausted, uninspired, and burnt-out.

Here’s what my days looked like:

I’d start each morning with a two-hour personal practice. My first public class would usually start at 10am, after which I would eat breakfast, alone. I’d teach a midday class and then grab a quick lunch, again alone. To end the day, I’d teach one or two evening classes.

If you’re a new teacher, this might sound great, and it was…at first.

But very quickly, my life dissolved into a lonely and uninspired existence. I’d start each day early and end late; my whole day was accounted for. I had plenty of random breaks throughout the day, but I didn’t have anyone to spend time with because my schedule was so odd. And since my one day off per week usually landed on a Tuesday or a Thursday, my personal life was pretty much ruined.

Lesson learned: If you try to double and triple your teaching schedule to find financial freedom, you’ll end up with money but nothing and no one to spend it on, not to mention little to no energy to enjoy it.

“I noticed the most successful teachers I met always seemed to teach less and earn more as their career progressed—I decided I needed to figure out how to do the same.”

Teacher-Turned-Studio-Owner

I opened my first yoga studio in 2006, and quickly learned two very hard lessons. First, studio ownership is about business, not teaching, and second, smart yoga teachers actually make more than your average studio owner.

Like many teachers, I opened my studio thinking I’d be teaching all the time, keeping all the profits for myself, but this is not how it works. Studio ownership involves human resources, accounting, marketing, and scheduling (lots of scheduling!). The best studio owners teach as little as possible and spend most of their time behind the scenes. I was a quintessential yoga bum, so this was all news to me—and it came as a shock.

I went from being an overworked yoga teacher earning an ‘OK’ salary to an overworked studio owner, again earning an ‘OK’ salary. I was back in the exact same situation: long work hours, no personal life, exhausted all the time, and frustrated.

Lesson learned: Studio ownership might make sense at some point (today I have studios), but for most teachers, the fastest and most rewarding path to financial stability is teaching—only doing it smarter.

Pain is the Best Teacher

Within a year of opening my first studio, I was buried in debt, my girlfriend had left me, and I was in a really dark place. Everyone I met assumed I was living the dream, but I couldn’t even take an afternoon off—I was trapped and struggling.

Pain is the best teacher.

I hated business, I had massive money issues (I thought money was the root of all evil), and I had no interest in learning about sales or marketing. Why would I? I was more interested in the lumbar spine, internal rotation, and arm balances.

But you know what? I didn’t have a choice. I owed three different people a total of $60,000. I had a staff of 12 who were depending on me for their livelihood, and I had hundreds of members who truly loved my studio. So this head trash, ‘business is bad’ nonsense was my problem, and my responsibility to fix.

So I did. I spent $2,800 on my first yoga business coach and $2,400 on the second one. I did it kicking and screaming, but you know what, it worked. I’m a good student of yoga, I listen to my teachers; it turns out, that same ability to listen and take direction applies to business, as well. Within months, my studio was making great returns and I was taking a full day off per week (still not amazing, but a huge improvement).

Within one year, I was debt free. I’d paid back all my loans and I moved into a nicer home. I was still working like a dog, but I was working toward something, not spinning my wheels.

Lesson learned: Since you’re into yoga, there’s a good chance you’re a good student. If you can learn to do a backbend or to balance on your head, you can suck up your pride and learn the basics of sales, marketing, and operations. You can do this. The question is are you ready?

My Life Today

I have three professional yoga studios, a yoga products business, a #1-rated podcast, and 34 employees. I’m the same uneducated yoga bum I was a decade ago, but I got real about what I wanted to build in the world and I learned how this yoga business thing works.

Good news: The business of yoga is not competitive. Most people are playing it safe and will never step up and build something of their own. Rather than building their own dream, they work for someone who has a bigger dream.

Do I still work hard? Yes, absolutely. Am I bored, frustrated, burnt-out, or uninspired? Never. I love Mondays as much as I love Saturdays (and I take weekends off now). My work is great, my businesses are growing, and I’m on a path that feels exciting, sustainable, and still 100 percent focused on yoga.

Are You On Cruise Control?

Yoga teachers often say things like, “Everything always works out in the end” or “Things happen exactly as they are meant to happen.” If you want to talk like that with your friends, that’s fine, but I’m not going to let you get away with that here. This kind of thinking is you playing small and under-serving your students, your family, and yourself.

If you’ve got something to teach, some great way to be of service to others, then sitting around waiting for opportunity to drop into your lap is nothing to celebrate. It’s time to break free from anything holding you back and start chasing your dreams, full speed ahead.

Let’s Get After It

I’ll take you step-by-step through this turnkey system. We’ll create your new business plan, set your prices, acquire and manage your clients—all in a matter of weeks. This approach is based on the real-world business model of 100+ graduates from my various courses, and none of it is complex or intimidating in any way.

The most challenging part is making the decision to take the plunge; from there, it’s just a matter of following instructions.

If you’re serious about building a yoga business for yourself, private teaching is a really smart choice. I’m excited to help you along this journey as you take control of your future as a teacher.

This Program is NOT for Everyone

I’m passionate about yoga, business, serving clients, and having a huge impact with my work. Before you consider working with me, you should understand that I have no time or patience for students with wealth wounds, excuses, or head trash about business and yoga. This is not a mindset program, it’s a ‘get off your bum and take action’ program, and I’ll tell you exactly what to do.

But please read and understand that this program might not be for you if:

You are not willing to spend 15 to 20 minute a day on your business.

You have money issues and think money is evil. (I used to have these same issues, then I had kids. Now I understand the reality that money is necessary.)

You are in multi-level marketing or network marketing. (Those are not real businesses; they don’t add value to the world.)

You’re looking for a get-rich-quick scheme or some kind of trick for online marketing.

Our first class of this accelerator did absolutely amazing, landing clients, boosting their income, and meeting their goals very quickly. The second intake promises to be even more impactful as our resources and tools continue to get better and better.

Are you ready? Let’s do this!

Keep teaching,

Lucas
YOGABODY

P.S. The program starts on November 12th, and each day, I’ll post a short assignment that will move you forward. By the end of the third week, you’ll have the mindset, business plan, and confidence to build yourself a great little business—and you should have at least a couple clients by then, too!

How It Works

Give me 15 minutes per day for three weeks, and we’ll jumpstart your private and small group yoga business. Each day (Monday-Friday), I’ll post an assignment including templates, Google Sheets, pre-written emails, and surveys, so it’s all turnkey and simple. Your job is to follow my instructions, keep up with your 15-minute-per-day commitment, and watch your business grow.

WEEK 1

    MINDSET & PLANNING

  • Cleaning ‘house’ to make space for success

  • Discover your real value

  • Start with the end in mind: Goal setting

  • The magic, one-page plan

  • Payment & pricing setup

WEEK 2

    NO-COST MARKETING

  • Local synergy promo swap

  • Online listings 101

  • Case study promo

  • Local business day

  • Open house/yoga party promo

  •  

WEEK 3

    CLIENT MANAGEMENT & REFERRALS

  • First client/first session success

  • Client management & happiness

  • Referral marketing: Fun & simple

  • Above & beyond

  • Rinse & repeat success

  •  

TIME COMMITMENT: 15 minutes per day, Monday to Friday, for three weeks. Some days your assignment might take longer than 15 minutes, some days less; but on average, plan for 15 minutes daily.

Technical Considerations

This entire program is delivered via a private Facebook Group. No logins required and no software to learn. Just login to your Facebook page and it will all be there. We’ll use some premade forms, surveys, and submissions, but they will all be plug-and-play (done for you).


Questions

No problem. A website can be helpful for your business, but is not needed for this program.
That doesn’t matter, this is not about social media.
Yes, as long as you can use Facebook to join the group, you’ll do just fine. None of this requires any tech skills.
No, not at all. We’re talking about offline, private client acquisition and retention.
We offer a 100 percent guarantee. (Scroll down for details.)
This will work for almost all styles of yoga, except meditation and spiritual yoga teaching.
Yes. I started teaching before I was certified. I took on private clients, and I did an OK job. Waiting to be ready rarely helps. The best way to start is to start.
Just ask. I’ll be live in the group every single day. My team will be helping me, too.
Nope. Most of what we’ll do is ‘done for you,’ meaning we’ll give you templates that you simply fill out with your information.


Student Reviews

“It was well worth the time and money.” This program helped me make private yoga teaching a reality. I contemplated it for several years, but never took any steps forward. I got so much done in the 21 days with Lucas that it made my head spin and pushed me outside my comfort zone. I gained confidence with each assignment and the group energy was an extra boost. It was well worth the time and money spent. Thank you.
- Carla (teaching 12 years)
“Lucas totally delivered on this course.” This 21-day course is like no other. Using a combination of mixed media, personal anecdotes, premade templates, and tons of encouragement, Lucas totally delivered on this course. It was fast-paced and each day could have been a mini course of its own. I found it fun, engaging, informative, and practical. I would definitely do another course of this kind!
- Daria G. (teaching 5 years)
“I am already seeing my business grow.” Although I have been a self-employed massage therapist since 1993, I am new to the world of private yoga teaching. Methods of marketing are very different now, so I was interested in learning how Lucas looks after his clients, markets his business, and continues to grow it. I learned all that and more from the program. I have taken away so many gems of information; now I feel much more confident about making my business a success.

The 21-Day Business Accelerator program encourages you to stop and think about what you have to offer students, how to run a private yoga class, tips to retain clients, and ways to bring new ones to your doorstep. I highly recommend it. It’s a worthwhile investment, which I am very glad I made. It pushed me out of my comfort zone and introduced me to other local therapists with whom I can cross-refer. As a result, I am already seeing my business grow.
- Susie Orr
“In the YOGABODY Business Accelerator program, I became accountable.” In the YOGABODY Business Accelerator program, I became accountable. I fell into the habit of putting effort into bettering my business every day. Before the program, I didn’t know what was missing from my business plan and I felt far more challenged throughout than I imagined I would be (since I’m so naturally business savvy. Ha! ;-)). Once on paper, weaknesses in my plan emerged, and Lucas promptly offered constructive feedback to help me focus my attention and speak to the audience my talents best serve, all while feeding my soul’s passion. Isn’t that the point, after all?! Identifying where to devote attention encouraged greater discipline from within—my business will surely find greater success thanks to that.
- Ana Cadena
“This program is a wake-up call.” I learned all the ways to diversify my marketing strategy, as well as important details about the reality of running a private yoga teaching business.
- Thamara Quintini
“If you follow his instructions, you’ll get your desired number of clients.” This course is one of the most useful online classes I’ve taken. Lucas’ knowledge of business and yoga teaching is very inspiring. He shares his experience, knows what works and what doesn’t, and he keeps an eye on you to make sure you do your homework. If you follow his instructions, you’ll get your desired number clients.
- Hanne R. (teaching 4 years)
“I would highly recommend this program to anyone, whether you’re just getting started or have been teaching for a long time.” Having just finished my teacher training two months ago, getting some solid information on how to build a private yoga teaching business was extremely helpful. Overall, I feel like the same principles covered in this program can be applied to both private and public classes. Additionally, Lucas made himself available for private Q&As, which exceeded my expectations and helped me make more informed decisions about my specific business. I would highly recommend this program to anyone, whether you’re just getting started or have been teaching for a long time. Business changes and a new perspective is always beneficial.
- Sarah Hannah
“This program was definitely worth my time.” It inspired me to find new ways of getting my name out there, without spending any money! It’s an integral part of the process of clarifying and believing in what you have to offer.
- Nance
“This program took the mystery out of building my own yoga business.” Although I have been practicing yoga for 15 years, I am a newly certified teacher and the thought of teaching classes on my own in addition to building a business is more than overwhelming. This program took the mystery out of the process. It broke down the different elements into very manageable pieces. It also provided the text for everything related to marketing and communication. Direct feedback was provided in real time, and there was an open and ongoing dialogue with other students.
- Suzanne
“Encouraging, practical, actionable.” This was a very informative program that provided encouraging, practical, and actionable steps to launch a private yoga class business. It focuses on learning the business side of private yoga.
- Sara (teacher in training)

21-Day Private
Yoga Business Accelerator

12 November – 2 December, 2018

This is a low-tech, zero-budget marketing program with the goal to get you 10 to 15 private yoga clients. This is a day-by-day, assignment program where I’ll give you about 15 minutes worth of ‘work’ to do to move things forward. All you have to do is show up, follow the steps, and you’ll build your own yoga business very quickly.

REGISTER NOW!

Price: $349

Safe & Secure Checkout • 100% Satisfaction Guaranteed

NOTE: When you have finished with the payment, you’ll receive an email invite to the private Facebook Group, then on November 12th, off we go!

Are you a Yoga Trapeze® or Yoga Teachers College student
or are you interested on a payment plan option send an Email to [email protected]

About Lucas Rockwood

I’m a yoga teacher, trainer, studio owner, podcaster, nutritional coach, product creator, and father of two. I’ve taught yoga professionally all over the world, and except for selling yoga pants, I’ve done just about everything in the business.

Most yoga teachers have no idea how to earn money; and worse, most of the business advice that is available for teachers was created by someone who has never walked in your shoes.

Consumer spending on yoga has reached $7 billion annually, and yet most yoga teachers can barely afford to pay their rent. This is crazy. There are mega clothing companies, huge conferences, music videos, and even fast food advertisements featuring yoga, and yet, your average neighborhood teacher goes home feeling broke and burnt-out each day.

As a yoga bum turned serial entrepreneur, I created this program for yoga teachers who would (for the most part) prefer to just teach yoga and leave the sales to someone else.

The bad news is that it’s impossible to completely outsource the ‘business’ of yoga (if that worked, every yoga teacher would be a millionaire); but the good news is that I can show you the path of least resistance—the stuff that works. And the truth is, marketing and sales done right is just as fun and valuable as teaching classes.

In fact, yoga marketing done right is teaching. You’ll learn that teaching sells, and once you internalize this business truth, the sky is the limit. Your career can be so much fun you’ll surprise yourself.

I grew up poor, and most of my youth, I thought that fact made me a good, noble person. Like many people in the yoga community, I thought wealth only came tainted by the manipulation of others and was fundamentally unfair. Today, I realize I was just poor and was thinking like poor people often do when that feeling of ‘lacking’ has a stronghold over your life.

True wealth is much more than just a number in a bank account; it’s abundance in all areas of your life. It’s about having enough to take care of your own needs, but also the needs of others. It’s easy to be a self-centered yogi in a cave, it’s another thing altogether to have a family, or a community, or an entire company depending on you.

To provide opportunity and experience to people who would otherwise have none, that’s real wealth. And that’s why I love to help yoga teachers unlock their potential. What happens next can feel like magic.

REGISTER NOW!

Price: $349

Safe & Secure Checkout • 100% Satisfaction Guaranteed

NOTE: When you have finished with the payment, you’ll receive an email invite to the private Facebook Group, then on November 12th, off we go!

100% SATISFACTION GUARANTEE – If for any reason (or no reason at all), you’re not happy with this program, just send us an email at [email protected] and we’ll refund you in full, no questions asked. This is only fun for us if you get results, but this step-by-step formula makes it easy.
DOUBLE YOUR MONEY GUARANTEE – If you follow the program step-by-step, day-by-day (and can prove it) and you don’t at least double your registration fees within one month, email [email protected] and we’ll pay two times what you invested in the program—so no matter what, you win. I’ve seen many students succeed with this formula, so I’m very confident it will work for you.