EPISODE 291: Push to Your Limit & Beyond

During the World Financial Crisis of 2008, James Lawrence’s mortgage business went belly-up, and he started running, cycling and swimming. He channeled his pain and struggle into training, and became a professional athlete in middle age. His preferred race? The Ironman: a 2.4 mile swim, 112 miles cycling, and 26.2 miles running—all in one day. As grueling as that sounds, James decided to do 50 Ironman races, 50 days in a row, in all 50 U.S. states. They call him the “Iron Cowboy,” and he lives up to his name.

Listen in to learn:

  • Why there’s no such thing as a dream that’s “too big” as long as you have enough time to make it happen
  • Why fatigue is an injury
  • How it’s now more-possible than ever to become a professional athlete
  • The importance of having a good coach

Links & Resources:


James is originally from Calgary, Alberta Canada. He grew up a wrestler and later got into endurance racing to escape the stress of Corporate America. After losing everything in 2008, James turned to his new found passion for triathlon racing and went on to break two world records within three years. In 2015 James completed 50 Ironman distance triathlons, in 50 days, in each of the 50 United States — The 50-50-50. His first book, Redefine Impossible is available on Amazon.

Nutritional Tip of the Week:

  • Bell Peppers

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